Digital Accessibility

What is Digital Accessibility?

When people think of accessibility, they often have in mind ramps instead of stairs, wide doors and lowerable buses, but the term is much broader. Also, information and services in general must be designed in such a way that they are accessible to everyone without outside help.

The main objective of digital accessibility is to make information and interactions accessible to all user groups and end devices. Therefore, online products and services should be perceptible and operable for everyone, regardless of the user’s comprehension or method used, and regardless of end devices, operating systems or the software.

Accessibility + Usability = Quality for everyone

Losing incredible amounts of revenue due to digital barriers

If information and services are not accessible, companies lose valuable revenue. For example, British companies lose 10.4 billion pounds each year in e-commerce alone, because more than 70 percent of affected users abandon the online shop and change providers if there is insufficient accessibility.

Click-Away Pound Study from England

The situation is very similar in the DACH region especially in the areas of customer retention, marketing and recruitment. Companies lose a large number of potential employees, customers and supporters because they pay too little attention to the issue of accessibility.

 

Benefits of web accessibility

  • Reaching a much larger target group
  • Improved user experience
  • Accessibility also for mobile devices, such as cell phones or PDA devices
  • Improved website rankings (SEO)
  • Conformity and legal compliance
  • Loyalty and customer loyalty of the people involved including their relatives

The European Accessibility Act makes digital accessibility mandatory for company websites.

In addition to this, the legal requirements are becoming more and more definite. The transitional period of 10 years of the Federal Disability Equality Act (BGStG) ended in January 2016, which states that all information, products and services offered to the public must be accessible to people with disabilities. Furthermore, in October 2016, an EU directive was passed, which became a national law in 2019 known as  the Web Accessibility Act (WZG). Therefore, public institutions are also obliged to conform with the standards of WCAG 2.0/2.1 (Web Content Accessibility Guidelines). In the worst case, companies that do not comply with these regulations will be subject to legal actions, which can consume a great deal of time and resources. This can be avoided if digital accessibility is taken into account from the start.

Our experts on web accessibility

Our team and immediate network include many experts with disabilities, who can provide you with professional support and test your products and services. We are constantly expanding our expertise in this area participating in training courses (e.g. "Certified WebAccessibility Expert" from the Austrian Chamber of Commerce) and in discussions with expert groups (e.g. "accessible media", a-tag, Expert Round-Table Discussion with Microsoft) and much more.

Products and services:

  • Introductory workshop
    In the half-day or full-day DisAbility Awareness Training Course about accessible communication and marketing, employees build up their knowledge and awareness on the subject of disabilities and accessibility. You will get information about the legal framework and statistics as well as helpful tips for successful communication with the target group.
     
  • Expert workshops
    Depending on individual requirements, we offer practice-oriented training courses in the areas of accessible documents, content management, accessible online events and presentations, web accessibility and inclusive language. You will get opportunities to practice, to familiarize individual tools for optimization and to try them out directly.
     
  • Implementation
    We support companies in the realization of projects, e.g. in the development of accessible websites and digital products, or assist in the optimization of existing products and services through UsAbility Testing. This includes sustainability reports or annual reports, digital forms and contracts, PDFs, office documents, templates, texts and campaigns, etc.
     
  • Website check: Accessibility analysis and WACA
    With our inclusive team of experts and users with disabilities, we determine the current status of websites, develop recommendations for further action and support companies in implementing accessibility. We are also happy to assist companies in the submission process for the WACA certificate, the official certificate for accessible websites in Austria.

Depending on the requirements of your company, the individual topics can be flexibly combined.